A famous proverb
says ‘Images speaks more than word’. From past few years, the
same has been proved across various industries as well. Each product
of any organization has a hidden meaning behind the logo (which off
course is an image) of the product. Similarly
XpertReview™ has a
hidden meaning behind its logo.
XpertReview™ logo is
designed in such a way that, the logo clearly indicates the
intension and purpose of the product. As a single word ‘XpertReview
‘means that the tool can be used to review the candidates. However,
the word and the magnifying glass have more hidden meanings.
The word
‘XpertReview’:
Each letter in
the word describes the product characteristics in detail, as
described below,
eXtract
Potential & Eligible Resources using the
Tool, by REViewing them In a more Efficient
Way.
(For details
visit XpertReview™
or our previous blog).
The
magnifying glass:
In the logo, the
letter ‘I’ is replaced by a magnifying glass. This magnifying
glass gives more details about the product.
In a general use,
magnifying glass is used to see the things clearly and in the
internet this symbol is used as a search icon. These meanings are
hidden in XpertReview™
logo. The symbol says that an organization can search for potential
and eligible resources in a clearer way. The magnifying glass also
has a hidden meaning that, the review process is done in a
transparent ( glass has the transparent property
) way.
The head part of
the glass, contains symbol of a group of people, that further
describes the two essential modules of the product –
-
Pool of experts.
-
Pool of candidates.
A further closer
look at the magnifying glass gives more hidden messages. The header
part of the magnifying glass is aligned above all other letters in
the logo – indicating that,
XpertReview™ stands
above, than others , in the list of online interview tools. Also the
round shape of the head of the magnifying glass, reveals the fact
that, the tool can be utilized globally. Here the word globally does
not only mean physical boundary, It also means that, the tool can be
used across various industries across the globe.
The slight right
inclination of the magnifying glass indicates the progressive
characteristic of
XpertReview™.
Gajanan Bhat
(Tech Lead)
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